{"id":236,"date":"2014-02-12T16:37:59","date_gmt":"2014-02-12T16:37:59","guid":{"rendered":"http:\/\/intlstoneworks.com\/blog\/?p=236"},"modified":"2014-02-12T16:37:59","modified_gmt":"2014-02-12T16:37:59","slug":"social-media-and-stone","status":"publish","type":"post","link":"http:\/\/intlstoneworks.com\/blog\/2014\/02\/12\/social-media-and-stone\/","title":{"rendered":"Social Media and Stone"},"content":{"rendered":"

It\u2019s no secret that businesses today need an online presence. I was watching the movie, \u201cYou\u2019ve Got Mail\u201d the other day and I couldn\u2019t believe how far the Internet has come in such a short period of time.<\/p>\n

However, it\u2019s not enough now to just have a website. Businesses are branching out into social medias such as Facebook<\/a>, Twitter<\/a>, LinkedIn<\/a>, and YouTube<\/a>.<\/p>\n

I\u2019m not a social media guru, but my blog this week is about the small steps stone businesses can take to get into the world of social media.<\/p>\n

 <\/p>\n

Before I started our Facebook<\/a> and Twitter<\/a> accounts, my first thought was: \u201cWhat will I write about on a daily basis?\u201d<\/p>\n

I knew that if I opened these accounts, I would need to commit to updating them at least once a day, otherwise people would lose interest.<\/p>\n

My next question was, \u201cWho is my audience?\u201d That question was pretty tough because it is hard to say who in our industry actually looks at our social media pages. I made the decision that I wanted to appeal to all of our usual customers. That meant that I needed to write updates and posts directed to our commercial customers and residential customers.<\/p>\n

 <\/p>\n

I started by just posting about what stone restoration projects we were working on; then I started taking pictures of those projects and sharing them on Facebook<\/a> and Twitter<\/a>.<\/p>\n

\"The<\/a>
International Stoneworks Restoring Slate Floor<\/figcaption><\/figure>\n

The other part of our business is product sales, so I began to highlight certain products that we sell. Not only do I mention products, like Crystal Clean<\/a> that help the everyday homeowners clean a granite countertop, but also products like Ver Glow #2<\/a> that commercial services use to maintain a marble lobby floor.<\/p>\n

 <\/p>\n

I most recently started my blog, \u201cWritten in Stone.\u201d I love being a blogger because it allows me to write about all aspects of our business. I write blog posts about the technical side of stone restoration<\/a>, as well as posts that just give practical advice on how to protect stone surfaces during the holidays<\/a>.<\/p>\n

\"for<\/a>
Sealing Granite Countertop with Seal & Go\u00ae S<\/figcaption><\/figure>\n

 <\/p>\n

If you follow me on Twitter<\/a> and\/or Facebook<\/a> or read my blog posts, you\u2019ll get advice, see incredible before and after photos, and learn about the best products to restore and maintain natural stone.<\/p>\n

It\u2019s just one more way for me to reach out to our customers and to other businesses in the stone industry.<\/p>\n

\"1<\/a>
International Stoneworks Restoring Limestone<\/figcaption><\/figure>\n

My next social media adventure? I am taking on my first Tweet chat session in mid March to promote our lecture \u201cThe Essentials of Stone Restoration\u201d at Coverings. (Our Coverings class will take place May 1st<\/sup> at 9:15 a.m. in Las Vegas.) I will be tweeting on our @IntlStoneworks<\/a> account questions and answers that constantly come up on the stone restoration field. I will make updates as to what day and time we will be holding the Tweet chat. \u00a0Stay tuned!<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that businesses today need an online presence. I was watching the movie, \u201cYou\u2019ve Got Mail\u201d the other day and I couldn\u2019t believe how far the Internet has come in such a short period of time. However, it\u2019s not enough now to just have a website. Businesses are branching out into social medias […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/posts\/236"}],"collection":[{"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":3,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"predecessor-version":[{"id":241,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions\/241"}],"wp:attachment":[{"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/intlstoneworks.com\/blog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}